Job profile

Cambridge Education Group Digital are a specialist Ed Tech company that offer a range of services to enable universities to provide global access to their higher education programmes.

Who we are looking for?

We are looking to hire a Paid Social Media Specialist to develop paid social media strategies for specific target audiences and evaluating the effectiveness and efficiency of these campaigns.

As a Paid Social Media Specialist, you will help building and optimising paid social campaigns to generate highly
qualified leads and drive sustainable revenue growth.

We expect you to be up to date with the latest digital technologies and social media trends and have a good
background in B2C marketing.

This position that has both impact and visibility within the Sales and Marketing team and across our organisation.
Data driven, you will have a deep understanding of social media platforms, lead generation campaigns and tactics

Key Responsibilities will include:

• Assist in measuring and analysing the effectiveness of all paid social campaigns, as well as provide insights
  to take corrective action where needed to achieve set KPI’s working closely with the Paid Social Manager.
• Ensure that campaigns and assets (static images, videos, carrousel ads, etc) are on-brand and considered
  as part of the wider Marketing strategy.
• Assist in copy updates, visual assets creation, account maintenance, etc to optimise campaign set up and
  results.
• Proactively develop, execute, and analyse tests (copy, audience targeting, remarketing, custom match
  audience, assets, etc.) that improve campaign efficiencies and engage customers, while meeting/
  exceeding set KPI’s in coordination with the Paid Social Media Manager.

If you can demonstrate the skills outlined above and you are keen to become part of this dynamic global organisation focused on transforming its digital capabilities over the next few years, then get in touch to find out more. 

Benefits

• Private Medical Insurance
• Life Assurance cover
• Competitive salary
• Perkbox (includes hundreds of discounts)
• Salary sacrifice car leasing Scheme from Tusker
• Salary sacrifice Cycle to Work scheme
• Salary sacrifice Technology Purchasing Scheme
• Employee Assistance Program (EAP) – giving caring and compassionate support to all staff, as well as dedicated Mental Health & Wellness Champions
• Discounted rates on Master’s degrees with CEG Digital Partner Universities (25% off)
• Social committee – who organise fun events across the Company

Pension – Royal London salary sacrifice pension scheme currently 5% employee minimum contribution and 3% CEG employer contributions.

Holiday – Enhanced holiday of 25 days plus 8 UK bank Holidays