Job profile

Cambridge Education Group Digital are a specialist Ed Tech company that offer a range of services to enable universities to provide global access to their higher education programmes.

Who are we looking for?

We are on the lookout for a Paid Search Specialist to work in the demand generation team.

As a Paid Search Specialist, you will help building and optimising paid search and display campaigns to drive
sustainable revenue growth.
You will have a good background in B2C marketing and be up to date with the latest digital marketing advertising
best practices and trends.

This is a strategic position that has both impact and visibility within the Sales and Marketing team and across our
organisation.

Data driven, he/she will have a good understanding of the paid digital advertising landscape and have strong analytical and communication skills to be able to work with a wide range of team members.

Key Responsibilities will include:

• To help measure and analyse the effectiveness of paid search and display campaigns, as well as provide
  insights to take corrective action where needed to achieve set KPI’s working closely with the Paid Search
  and Display Manager.
• Assists in keyword research, ad creation, landing page optimisations, bid optimisations, etc. to optimise
  campaigns results, including CPA, ROAS, and acquisition.
• To help manage budgets in line with strategy and ensure that monthly spend is on target.
• Monitors Google’s and Bing’s account activity (budget caps, impression share, quality score) to provide
  insight on creative copy improvements and optimise click-through and conversion rates.

Benefits

• Private Medical Insurance
• Life Assurance cover
• Competitive salary
• Perkbox (includes hundreds of discounts)
• Salary sacrifice car leasing Scheme from Tusker
• Salary sacrifice Cycle to Work scheme
• Salary sacrifice Technology Purchasing Scheme
• Employee Assistance Program (EAP) – giving caring and compassionate support to all staff, as well as dedicated Mental Health & Wellness Champions
• Discounted rates on Master’s degrees with CEG Digital Partner Universities (25% off)
• Social committee – who organise fun events across the Company

Pension – Royal London salary sacrifice pension scheme currently 5% employee minimum contribution and 3% CEG employer contributions.

Holiday – Enhanced holiday of 25 days plus 8 UK bank Holidays