Job profile

Cambridge Education Group Digital are a specialist Ed Tech company that offer a range of services to enable universities to provide global access to their higher education programmes.

Who we are looking for? 

We are looking for a Paid Social Media Manager who can take control and be responsible for developing and implementing our Paid Social Media strategy in order to increase our online presence, generate highly qualified leads, and improve our marketing and recruitment efforts.

We expect you to be up-to-date with the latest digital technologies and social media trends.
This position has both impact and visibility within the Sales and Marketing team and across our organisation. Data
driven, you will have a deep understanding of social media platforms, lead generation campaigns and tactics.

Key Responsibilities:

• Create, manage and develop the paid social media strategy tuned within the overall Demand Generation
  strategy to maximise revenue across all CEG Digital partners.
• Manage the social media budget across all brands and monitors performance considering: lead volume,
  CPL, quality rate and audience targeting fine-tuning.
• Increase and oversee all ads assets (video ads, carrousel ads, canvas ads, static ads) across all our brands,as well as video social media content (FB live sessions, 60 seconds tutorials, etc.)
• Working with copywriters and designers to ensure content is informative and appealing; and collaborate outside the department with the Recruitment, Academic and Student Experience teams, when required.

If you can demonstrate the skills outlined above and you are keen to become part of this dynamic global organisation focused on transforming its digital capabilities over the next few years, then get in touch to find out more. 

Benefits

• Private Medical Insurance
• Life Assurance cover
• Competitive salary
• Perkbox (includes hundreds of discounts)
• Salary sacrifice car leasing Scheme from Tusker
• Salary sacrifice Cycle to Work scheme
• Salary sacrifice Technology Purchasing Scheme
• Employee Assistance Program (EAP) – giving caring and compassionate support to all staff, as well as dedicated Mental Health & Wellness Champions
• Discounted rates on Master’s degrees with CEG Digital Partner Universities (25% off)
• Social committee – who organise fun events across the Company

Pension – Royal London salary sacrifice pension scheme currently 5% employee minimum contribution and 3% CEG employer contributions.

Holiday – Enhanced holiday of 25 days plus 8 UK bank Holidays